Virgin Hotels New York City has opened its doors to guests beginning February 2023, with an official grand opening in spring 2023. Located at 1227 Broadway and taking up the entire block between 29thand 30th Streets, the newest addition to the Virgin Hotels collection sits at the heart of the booming NoMad neighborhood. Delivering a vibrant yet sophisticated hospitality experience in one of the world’s most exciting cities, this is the sixth Virgin Hotels in the United States and the seventh in the brand portfolio.
Building design and Architect of Record services were provided by Stantec, with the interior design of public areas and hotel rooms led by MARKZEFF in collaboration with Stantec.
This new hotel includes 460 guest rooms, suites, and penthouses; entertainment-anchored spaces including Everdene, a 4,000-square-foot indoor/outdoor distinct dining and cocktail experience paired with nightly music and entertainment programming; an outdoor pool club exclusive to hotel guests; and more than 19,000 square feet of meeting and event spaces—all featuring the picturesque backdrop of the city.
“We’ve wanted to open a hotel in New York City since Virgin Atlantic first flew here in 1984. We have had so many milestones in this city, from opening America’s biggest record store, to driving a tank through Times Square, to lighting up the Empire State Building. I’m looking forward to even more adventures in the city and having a place to call home at the end of the day. I’m so proud of the amazing team behind Virgin Hotels New York, they have created something beyond my wildest dreams. Can’t wait to show you all!” said Sir Richard Branson, founder of the Virgin Group.
Reflecting NYC in the design
The Stantec/MARKZEFF team created a contemporary design that seamlessly melds the classic Virgin aesthetic with the dynamism of the Big Apple. The resulting design language is playful and authentic to New York City while simultaneously delivering the luxurious hospitality standards that Virgin Group has pioneered for decades. While maximizing views throughout accommodations and public spaces, subtle design elements reference nearby Madison Square Park, with some bolder design components reminiscent of the Virgin brand, including a signature red staircase connecting the third and fourth floors as well as other red accents like the Chamber doors.
The hotel also features an impressive art collection with over 100 different pieces. From the lobby’s “Where’s Richard?” mural by Nigel Sussman, inviting guests to play a Virgin-themed version of “Where’s Waldo,” to the hotel’s largest 2D piece “The Sweat of Disco” by artist Joeggu Hossmann, celebrating the city’s history, icons and party scene, the hotel’s collection is a nod to the legacy and future of the Virgin brand as well as New York City.
Source: Stantec
