Inspired by Local Communities, the Somos Familia Collection Brings Mexico to the World
- The Día de Muertos “Somos Familia” collection uses local expressions on footwear and apparel as the means to share culture across the world and invite everyone into sport.
- The pack focuses on “Somos Familia,” describing the unbreakable bond of families and memories.
- The silhouettes include the Dunk High, the Air Force 1 ’07, the Air Max 1 and the Air Jordan 1 Zoom Comfort.
Recognizing one of Mexico’s most important traditions, the Día de Muertos pack sees local expressions as the means to share culture across the world and invite everyone into sport. The pack is an example of the Global Express Lane (GEL), which creates footwear and apparel based on insights from global cities and local sneaker culture. This season’s collection focuses on Somos Familia, describing the unbreakable bond of families and their memories, and includes four silhouettes: the Dunk High, the Air Force 1 ’07, the Air Max 1 and the Air Jordan 1 Zoom Comfort. The footwear and apparel feature graphic details combining Nike symbols with illustrations borrowed from the ofrenda, or altar, like candles, cempasúchil (marigolds), salt, water and pan de muerto, or bread of the dead.
Nike
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020. As of 2020, it employed 76,700 people worldwide.In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses.Previously, in 2017, the Nike brand was valued at $29.6 billion.Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
Source: Nike
