In support of its ambition to provide more ways for customers to shop more easily, Tesco has surpassed its own target for the rollout of its rapid delivery service Whoosh, which is now available from 1,000 Express stores.
The online service first launched in May 2021 and is now available from half of Tesco’s estate of Express convenience stores across the UK, serving 55% of UK households, representing a significant milestone in the expansion of the service.
Tesco had set a target to offer Whoosh from 800 of its stores by the end of February 2023, but has exceeded that target by 200 stores, with the equivalent of a new Whoosh store opening every 11 hours since March 2022.
The Hammersmith Olympia Express store in London became the 1,000th Tesco Express to offer rapid grocery delivery to the door when it launched recently.
Whoosh offers customers the chance to order food or snacks from a curated list of 2,500 to 4,500 essential products in as little as 30 minutes, with delivery set at £2.99 for orders that cost £15 or more.
The immediacy of the service and convenience of home delivery is popular with customers looking for things like a quick and easy meal deal or last-minute purchases.
As the service has expanded, Tesco has also looked at how to further improve the customer experience, with new features on the app such as 15-minute delivery window estimates and live tracking of the rider on a map. As a result of the speed and efficiency of the service, satisfaction scores for Whoosh have increased by 30% this year.
Greg Bertrand, Head of Whoosh, said:“Our Whoosh service is rolling out at a rapid pace, opening in two Express stores a day on average this year. We’ve beaten our own target and we are seeing growing evidence that customers love the quality, speed and convenience of the service.
“We are getting faster, and our availability is at a consistently high level. Whether it is a missing ingredient as you start to prepare a meal or ordering a Finest meal deal to eat that night, Whoosh can quickly come to the rescue.”
Source: Tesco
