PUMA X MCM,Luxury fashion house MCM and sports brand PUMA confirm the arrival of their second drop “SHOW UP” featuring all-new footwear in the form of the PUMA Slipstream Lo.
This means PUMA X MCM will be bringing the ball both on and off the court – with a release in three dramatic drops. The first, released September 8, was Show Love, featuring a one-of-a-kind MCM edition of the PUMA Slipstream Lo. October 6 sees the second drop, Show Up, with its own version of the renowned PUMA basketball shoe: the Slipstream Lo Retro sneakers come emblazoned with black and white details and are embellished with MCM’s striking Cubic Monogram print for a full visual box out.
First released in 1987, the Slipstream series has made its way through crucial moments of sneaker history, with this most recent incarnation being showcased by Mikey Williams, a strong and compact guard and offensive-minded player who knows a thing or two about basketball.
About PUMA
Puma is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf “Adi” Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik . The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma.
Following the split from his brother, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma.Puma’s earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company’s name, in 1948. Puma’s shoe and clothing designs feature the Puma logo and the distinctive “Formstrip” which was introduced in 1958.
Source: PUMA
