Jack Daniel’s & Coca-Cola RTD has announced their debuts in Mexico
Adults in Mexico will enjoy the first sips of the highly anticipated ready-to-drink (RTD) version of one of the world’s most requested “bar calls”—cocktails ordered by brand name—this month through a collaboration between The Coca-Cola Company and Brown-Forman, makers of Jack Daniel’s Tennessee Whiskey.
Jack Daniel’s & Coca-Cola RTD arrives on store shelves in 350-ml cans across the popular tourist region of Riviera Maya, with additional cities in Mexico to soon follow. The co-branded, pre-mixed cocktail made with Jack Daniel’s Tennessee Whiskey and Coca-Cola hits the United States and additional markets in North America and Europe in 2023. A zero-sugar version also will be available later this year.
“While Jack Daniel’s and Coca-Cola have long been mixed at home and in bars around the world, today we’re officially introducing a premium drink that unites two iconic brands in a ready-to-drink blend with so many perks, including its can,” Roberto Mercadé, president, Coca-Cola Mexico, told reporters during a Nov. 11 press event in Cancún. “Jack & Coke is the beginning of something big.”
Since announcing the relationship with Brown-Forman—the world’s fifth-largest global alcoholic beverage company— in June, a globally networked team at Coca-Cola has worked to make the product launch a reality within five months. The global agreement brings together two iconic brands. Coca-Cola was created in 1886 in Atlanta, Ga., and Jack Daniel’s was established in 1866 in Lynchburg, Tenn.
“For 150 years, Brown-Forman has been a benchmark for innovation and brand building. Francisco Baeza, VP and General Manager, Brown-Forman Mexico. “Today, we continue to work to enrich people’s lives through the creation of high-quality iconic brands that endure in the consumer’s taste thanks to our passion and social responsibility.”
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola’s ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink’s name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas.
Jack Daniel’s
Jack Daniel’s is a brand of Tennessee whiskey. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956. Packaged in square bottles, Jack Daniel’s “Black Label” Tennessee whiskey sold 12.5 million nine-liter cases in the fiscal year ending on April 30, 2017. Other brand variations, such as Tennessee Honey, Gentleman Jack, Tennessee Fire, and ready to drink (RTD) products brought the total to more than 16.1 million equivalent adjusted cases for the entire Jack Daniel’s family of brands.
Source: Coca-Cola
