Global sports company PUMA together with Ferrari have raised the bar of footwear design and performance through their exciting release of the Autumn Winter 2022 ION F Hybrid & ION F Puff collection.
The highly anticipated collection, which is a third generation evolution of the iconic ION F shoes, fuses unique materials, structures, and elite FERRARI design cues to produce a shoe which is truly made to
stand out from the crowd. The inspiration for the silhouette of the ION F embraces the state-of-theart front wing of FERRARI’s pioneering SF90 Stradale sportscar.
Pioneering, fast, and luxurious in equal measure, the ION F proudly displays the FERRARI wordmark and a metal pin ‘Cavallino Rampante’ emblem – FERRARI’s iconic Prancing Horse, as well as featuring a stylish magnetic buckle and a sock like construction for the main part of the sneaker. A TPU panel at the back of the sneaker, wrapped by an unbreakable and sculptural PU Foam support in the shape of a wing, provides additional traction and ultimate comfort.
The ION F Hybrid and ION F Puff differ in terms of color and boot material; with the ION F Hybrid finished principally in black with the boot material utilizing a mono mesh material with a digital inspired knitted pixel graphic. ION F Puff is finished in red and white and is constructed out of neoprene
with custom embossing details in order to capture the look and feel of a winter puffy jacket.
PUMA-FOREVER FASTER
“How do you push yourself? By setting goals. For PUMA, it’s to be the Fastest Sports Brand in the world. For someone ready to change the game, our values are easy to relate to: Be brave. Be confident. Be determined. Be joyful.”
Ferrari
Ferrari is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as Auto Avio Costruzioni, the company built its first car in 1940, and produced its first Ferrari-badged car in 1947.
Source: PUMA
