Intel Introduces New Intel Processor for Upcoming Essential Segment PCs
Intel introduces a new processor for the essential product space: Intel Processor. The new offering will replace the Intel Pentium® and Intel Celeron branding in the 2023 notebook product stack. Intel sharpens focus on flagship brands Intel Core, Intel Evo and Intel vPro.
“Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The Intel’s new processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.”-Josh Newman, Intel vice president and interim general manager of Mobile Client Platforms
Why It Matters
With this new, streamlined brand architecture, Intel will continue to sharpen its focus on its flagship brands: Intel Core, Intel Evo and Intel vPro. In addition, this update streamlines brand offerings across PC segments to enable and enhance Intel customer communication on each product’s value proposition, while simplifying the purchasing experience for customers.
About Intel Processor
It will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel’s current product offerings and Intel’s product roadmap.
About Intel
Intel is an industry leader, creating world-changing technology that enables global progress and enriches lives. Inspired by Moore’s Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers’ greatest challenges. By embedding intelligence in the cloud, network, edge and every kind of computing device, we unleash the potential of data to transform business and society for the better.
Source: Intel
