IBM & AWS – Collaboration, Ecosystem partners have been clear: to deliver maximum value for the joint clients, need to work together to “be essential” to the partners and clients. Put simply, “being essential” means delivering indispensable value to the partners’ businesses, and collectively solving the clients’ most complex problems. It also means continually improving and evolving the ways we work with partners to best support them.
The collaboration does just that. Earlier this year, the companies announced the availability of IBM Software products as Software-as-a-Service (SaaS) on the Amazon web service Marketplace, making solutions more accessible. As a result, clients reported better business results thanks to greater technological choice and flexibility. Partners say the collaboration makes it easier for them to grow their businesses and profitability.
Take Banco Inter (Inter), one of Brazil’s first 100% digital banks that serves more than 20 million customers, as an example. Inter was previously using an on-premise data center, but to support its growth plans, the company made a full migration to cloud computing with AWS as their partner. With the AWS and IBM collaboration, Inter now uses its existing IBM Software, including IBM MQSeries, running on AWS. The solution is central to their digital banking strategy and will support the bank’s goal to exceed customer expectations without IT infrastructure management concerns.
Knowing the relationship can help enrich the partner experience and provide value to joint clients, IBM & AWS are launching a new set of capabilities, including access to new SaaS offerings for even more partners, consulting expertise for clients modernizing on AWS as part of their hybrid cloud approach, and expanded mainframe application modernization.
Benefits for All Ecosystem Partners
In August, IBM launched a new initiative with AWS that enabled IBM channel partners to resell IBM Software available on the AWS Marketplace. The project extended to clients access for the first time to more than 50 IBM software solutions, in addition to the use of their AWS enterprise discounts.
IBM & AWS enhance that collaboration in several ways. The first is through the additions of IBM Envizi ESG Suite, IBM Planning Analytics with Watson (beta), Content Services, and IBM App Connect Enterprise running aaS on AWS, which provide the performance, efficiency and user experience that clients expect from IBM and AWS. These additions offer enhanced data, planning and analytics for use across industries, and address client challenges from sustainability to financial planning. Clients can buy from participating resellers, while drawing down on their AWS enterprise committed spend. The four new IBM SaaS offerings for AWS are available today in the U.S. and they also plan to expand availability to additional regions next year.
In addition, the collaboration expand these offerings to independent software vendors (ISVs) who for the first time can now obtain IBM Software from the AWS Marketplace with the same benefits they have always received as IBM partners. They also plan to provide ISVs access to IBM’s recently-launched Embeddable AI products from the marketplace in coming months as part of this collaboration.
New IBM Consulting Offering and Expanded Mainframe Application Modernization Support
The new IBM Consulting Platform Services on Amazon Web Services announced at re:Invent is designed to enable better outcomes for the clients’ enterprise applications in Amazon environments. By leveraging the power of AI and automation, clients can gain faster problem resolution, lower costs, higher resiliency and smarter operations. Through this offering, They are working together to provide clients with more AIOps and observability software options in the first half of 2023, including IBM Instana Observability, IBM Turbonomic Application Resource Management and Cloud Pak for Watson AIOps. This builds on the rapidly growing partnership between IBM Consulting and AWS as they work together with clients at every stage of their migration and modernization journey.
Source: IBM
