PUMA together Ferrari unveil Giallo Modena Special Edition collection
Global sports company PUMA together with Ferrari is excited to unveil the Giallo Modena Special Edition Collection, which celebrates the legendary car and motorsport brand’s iconic yellow.
During the year that marks the 75th anniversary of Ferrari, the release of the Special Edition debuts an exclusive Replica T-Shirt. The eye-catching yellow of the apparel embraces the sense of racing passion, pride and emotion that are linked to Ferrari DNA.
As the title of the collection suggests – Giallo Modena – is the Italian name for the specific shade of yellow which has adorned the Ferrari badge for the entirety of the legendary marque’s existence. In fact the particular shade of yellow of Giallo Modena draws its roots from the shield of the city of Modena where it all began in 1929 with Scuderia Ferrari, and then in 1947 where the car company Ferrari was created by the pioneering engineer Enzo Ferrari.
Since 1951 Giallo Modena has been central to every Ferrari shield manufactured. Along with the iconic red colour synonymous with Ferrari, it is well regarded as Ferrari’s second soul.
The Giallo Modena Special Edition is the latest chapter in a long and thriving relationship between PUMA and Ferrari which dates back to 2005. What’s more the PUMA and Ferrari legacy – which spans over a 17 year period – sees the two iconic businesses celebrate multiple F1 wins, and world championship titles at the pinnacle of world motorsport together.
Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf “Adi” Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).
Source: PUMA
