Coty, one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, skin and body care, and Jil Sander are happy to announce the renewal of their license agreement as well as the mutual decision to proceed with a long running partnership between the two companies.
The renewal of the license agreement will strengthen the existing business partnership while paving the way for a brand new 10-year strategic project, which will see Jil Sander brand stepping into global ultra-premium fragrances’ segment for the first time ever. The agreement is perfectly aligned with the strategy of further growth of the brand, which has been set by OTB Group after the acquisition of Jil Sander in 2021.
Sue Y. Nabi, Coty’s CEO, said: “We are very pleased to extend Coty’s long-term partnership with Jil Sander, a rich shared history dating back to the 1980s. Over the past few years, Jil Sander’s collections have received international recognition and huge success, resonating with consumers across the world. Our shared ambition of accelerating the brand’s momentum will guide the latest chapter of our partnership, as we pursue further growth of the fragrance line. Our future strategy will focus on aligning Jil Sander fragrances with the brand’s fashion division, which appeals to the global ultra-premium market. We look forward to continuing our relationship as we work together in building on this fragrance powerhouse’s outstanding potential.”
Ubaldo Minelli, Jil Sander and OTB Group CEO, commented: “We are very glad to strengthen on a new basis our partnership with Coty and to focus specifically on the global ultra-premium segment, which Jil Sander brand naturally belongs to. This new milestone will strongly contribute to consolidate and further expand the current solid positioning of the brand in the luxury market while bringing the partnership with Coty to a new elevated global vision for the next ten years”.
Under Lucie and Luke Meier’s creative direction since 2017, through the sensibility of streamlined cleanliness, JIL SANDER has managed to modernize traditional concepts of luxury and elegance, and continues to enrich the fashion world with its distinctive quality. The joint future developments will continue to pursue the brand’s vision of beauty and fashion combined to the fragrances world.
Source: Coty
