Castrol launches new app called Castrol Fastscan to reward and support independent workshops
Castrol has launched a new app, Castrol Fastscan, that rewards workshops every time they purchase qualifying Castrol branded products. The app also provides access to a wealth of useful guidance, training, and technical support materials.
Workshop owners using Castrol Fastscan accumulate points for the purchase of Castrol EDGE, MAGNATEC, GTX, TRANSMAX and motorcycle branded products bought by their business, and they can redeem those points against an attractive catalogue of items in ten separate categories, including consumer electronics and home appliances. The first 200 workshops to sign up for the new app will receive 1,000 ‘free’ welcome points.
Castrol SERVICE workshops which participate in Castrol Fastscan will automatically have access to additional exclusive rewards. Over 220 independent workshops in the UK are already part of this acclaimed network, allowing them to use ‘Castrol SERVICE’ branding. Participating businesses receive a comprehensive range of benefits including a Castrol guarantee for the oil used in customers’ vehicles, operation quality certification, branded technician clothing, along with marketing support and training, all designed to facilitate an increase in and retention of customers.
As well as being the interface for the new Castrol loyalty scheme, Castrol Fastscan allows users to access an all-new knowledge hub containing technical support, ‘How To’ videos, and thought leadership articles focused on vehicle service and maintenance topics. Castrol has worked with automotive partners to create a diverse range of content to meet the specific needs of owners, managers, and mechanics.
Layla Yebaile, Service and Maintenance Marketing Lead at Castrol Europe said: “This easy-to-use app offers an interactive digital hub, created to benefit and support independent workshops. This builds on our National Mechanics Month and is part of our strategy to build collaborative relationships with workshops and their staff, helping workshops drive profitability, navigate industry changes and become even more effective.”
Source: Castrol
