Bloomreach, the world’s #1 Commerce Experience Cloud, has announced an easier way for marketers using Bloomreach Engagement to test AI-powered product recommendations. This new feature enhancement gives marketers the ability to experiment with personalized recommendations on their website through an easy-to-use visual editor and template blocks that require no coding. Marketers from all technical skill levels can leverage Bloomreach Engagement’s A/B testing capabilities and website experiments without the help of IT, driving faster time-to-value and more revenue opportunities.
Personalization is key to engaging today’s consumer, who often expects their favorite brands to know what they want without being told. AI makes this possible, enabling marketers to deliver personalized product recommendations based on real-time customer data. Yet deploying and experimenting with these product recommendations can be difficult for marketers with less technical expertise, requiring coding knowledge or the assistance of IT teams.
The latest enhancement to Bloomreach Engagement’s web recommendations feature offers marketers a user-friendly solution for deploying and experimenting with personalized product recommendations for every customer. With predefined templates and an easy-to-use visual editor, Bloomreach’s advanced AI and machine learning algorithms can build product recommendations with the customer and their preferences at the forefront – making website personalization even more attainable for marketing teams.
“This enhancement to our web recommendations feature is built for today’s marketers, who we know are eager to experiment with new ways to engage their customers. With the enhanced accessibility of a no-code solution, technical skill sets never have to stand in the way of bringing AI-powered personalization to life,” said Michal Novovesky, General Manager and Head of Product, Bloomreach Engagement. “We’re excited to see how our Engagement users will be able to unlock a new level of personalization and value for their customers.”
About Bloomreach
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
Source: Bloomreach
